How to Put Your Restaurant Menu Online for Google and Phones

Why Put Your Menu Online?

Putting your menu online is essential for any small restaurant owner. Customers increasingly rely on the internet to decide where to eat, and having your menu accessible online allows them to make informed choices. This not only helps them determine if your restaurant suits their preferences but also reduces the number of phone calls you receive about menu inquiries. Moreover, Google can display your menu directly in search results, making it easier for potential diners to find you.

Steps to Get Your Menu Online

1. Create a Digital Menu

   Begin by typing out your menu in a simple document. Use clear headings for each section, such as appetizers, entrees, and desserts. Include prices and any special notes, like gluten-free or spicy items. For a 60-seat restaurant, consider listing around 6-8 appetizers, 10-12 entrees, and 4-5 desserts to provide variety without overwhelming customers.

   Script Example: "Welcome to [Your Restaurant Name]! Here’s our menu with a variety of dishes to suit every taste. If you have any dietary restrictions, please let us know, and we’ll be happy to accommodate."

2. Choose a Platform

   You need a website to host your menu. If you don’t have one, consider using a simple website builder like Wix, Squarespace, or WordPress. These platforms are user-friendly and do not require any coding skills. For a 60-seat restaurant, a basic plan should suffice, costing around $12-$20 per month.

3. Use a PDF or Text Format

   While PDFs are common, they are not ideal for mobile devices. Text-based menus are better for search engines and mobile users. If you choose to use a PDF, also provide a text version on your site to ensure accessibility.

4. Optimize for Mobile

   Ensure your menu is mobile-friendly. Test it on your phone to see if it’s easy to read without pinching and zooming. Use a responsive design that automatically adjusts to different screen sizes.

5. Add Alt Text for Images

   If you include images of your dishes, use alt text to help Google understand the content of the images. Describe each dish briefly, such as "chicken parmigiana with spaghetti."

6. Include Keywords

   Incorporate keywords that potential customers might search for, like "vegan options" or "happy hour specials." Use these keywords naturally throughout your menu and website without overloading them.

7. Link to Your Menu

   Make sure your menu is easy to find on your website. Add a prominent link on your homepage and in your navigation bar. Consider adding a button labeled "View Menu" for clarity.

8. Submit to Google

   Use Google Search Console to submit your site and menu URL. This helps Google index your menu more quickly, increasing your visibility in search results.

Keeping Your Menu Updated

Menus can change frequently, whether due to seasonal dishes or supply issues. Update your online menu promptly whenever changes occur to prevent customer frustration when items they see online are unavailable in your restaurant.

Common Mistake: Failing to update your menu regularly can lead to negative customer experiences and reviews. Make it a habit to review and update your menu weekly.

Promoting Your Online Menu

Once your menu is online, promote it to increase visibility. Share the link on social media platforms and include it in your Google My Business profile. Encourage customers to view it when they call by saying:

Script Example: "Thank you for calling [Your Restaurant Name]. You can view our full menu online at [your website URL] to see our latest offerings and specials."

RestaurantPilot Can Help

With RestaurantPilot, you can create a website that includes an easy-to-update menu page. It also offers a catering calculator for large orders, such as a $1,200 catering event. Additionally, RestaurantPilot can send Google review requests via text, helping you gather more customer feedback. Learn more about the features here.