How to Legally Text Customers Your Menu and Specials

Understanding the Basics

Texting your customers about your menu and specials is a great way to keep them engaged and boost sales. However, it is important to do it the right way to avoid legal issues. The law requires you to obtain consent before you send marketing texts. This is called "opt-in." Additionally, you need to make it easy for customers to opt-out if they no longer wish to receive your texts.

Getting Consent

Before you send any texts, make sure you have explicit permission from your customers. Here are some concrete steps you can take:

1. In-Person Sign-Up: Place a sign-up sheet at the entrance of your restaurant. Include a simple message such as, "Sign up to receive our weekly specials by text!" Ensure there is a clear checkbox for customers to opt-in.

   • Example: "By checking this box, I agree to receive weekly text messages about specials and menu updates from [Your Restaurant Name]."

2. Online Sign-Up: On your website, include a checkbox during the reservation process or on a dedicated sign-up page. Clearly state, "Receive weekly texts about our specials and menu updates."

   • Example: "Check here to receive text messages about our weekly specials and menu updates."

3. Verbal Consent: Train your staff to ask customers if they would like to receive texts when they make a reservation over the phone. Use a script like, "Would you like to receive weekly texts with our latest specials and menu updates?"

   • Example Script: "Thank you for your reservation. Would you like to receive weekly text messages with our latest specials and menu updates?"

Make sure you are clear about what customers are signing up for. Let them know how often they can expect to hear from you. For example, "Receive weekly texts about our specials and menu updates."

Providing an Opt-Out Option

Every text you send must include a way for customers to opt-out. This is usually done by allowing them to reply "STOP" to your message. Here is how you can implement this:

• Include Opt-Out Instructions: At the end of each message, include a line such as, "Reply STOP to unsubscribe."

• Immediate Action: Once a customer opts out, you must stop sending them texts immediately. Regularly update your opt-out list to avoid any legal issues.

  • Example: "Thank you for subscribing! Reply STOP to unsubscribe at any time."

Timing and Frequency

Be mindful of when and how often you text your customers. Sending texts too early or too late can annoy them. A good rule of thumb is to send texts between 9 AM and 8 PM. Limit your texts to once a week unless you have something special going on, like a holiday menu or event.

For example, if you operate a 60-seat restaurant, sending a weekly text to your customer list can help fill seats on slower nights. However, avoid overloading them with messages. If your restaurant is typically busy on weekends, consider sending texts on Wednesday or Thursday to encourage mid-week visits.

Crafting the Perfect Message

Your texts should be short and to the point. Include the most important details like the special dish or offer and a link to your menu. For instance:

• Example Message: "Try our new BBQ ribs special! See the full menu: [Your Menu Link]"

Personalization can make a big difference. Use the customer’s name if you have it. For example:

• Example Personalized Message: "Hi [Customer's Name], enjoy our weekend special: BBQ ribs!"

This approach makes your messages feel more personal and less like spam.

Use a Reliable Service

Consider using a reliable texting service to manage your customer list and send messages. These services can help automate opt-ins and opt-outs, schedule messages, and track engagement. This not only saves you time but also helps ensure compliance with legal requirements.

• Example Service: "Using [Texting Service Name] can help streamline your messaging process and ensure compliance."

Keep Your List Fresh

Regularly update your contact list. Remove numbers that are no longer active or have opted out. Encourage new sign-ups by offering incentives like a discount or free appetizer when they join your text list. For example, "Join our text list and get a free appetizer on your next visit!"

• Example Incentive: "Sign up today and enjoy a complimentary appetizer on your next visit!"

Final Thoughts

Text messaging is a powerful tool for keeping your restaurant top of mind. By following these guidelines, you can legally and effectively reach your customers without any hassle. Regular communication can help maintain a steady flow of customers, especially during slower periods.

Consider RestaurantPilot

RestaurantPilot can help with your texting needs. It answers calls and texts in English, Spanish, and Portuguese, and can text your menu link to customers. It also handles reservation requests and catering inquiries. Check out the features here.